Digital marketing is more than just online marketing services such as Google Ads or SEO. It's about the full journey your audience experiences when they interact with your brand online – everything from the first touch through to conversion, and beyond. It's about capturing your audience right where they are and using various elements to build a lasting relationship.

Digital marketing is a process. At Technology One, we want you to focus on growing your business, so our specialists are here to take the load off with our expert digital marketing services. Whether you're diving into social media marketing, email marketing or looking to refresh your content to capture your audience, we're here to help.

The internet is far more powerful than it once was, not only in terms of speed, but in terms of capabilities. As society shifts more towards digital, businesses are taking advantage of the online space to reach audiences like never before. Put simply, if your online presence isn't up to scratch, you're missing out on potential leads and conversions.

Even if you've got the best product or service available, it needs to be able to reach the right people. At Technology One, we offer comprehensive digital marketing services in Botswana and throughout Africa to target customers, drive quality traffic to your website and increase your sales.

A marketing funnel represents the customer journey: awareness, consideration, conversion, loyalty and advocacy. Each stage of the funnel requires a different strategy to capture the audience; that's why we take the time to understand your brand and create a tailored approach to targeting, so you can achieve your goals.

With almost every niche boasting an online presence, there are no limits as to what businesses can benefit from digital marketing. While eCommerce is one of the most prominent industries to utilise marketing agency services, everything from professional services, B2B retailers and even SaaS clients will find value in online marketing.

Search engine Seo Optimisation is a crucial part of any digital marketing strategy. SEO drives your website higher in Google search results, ensuring that it's found by audiences who are searching for your products or services. However, great SEO results don't happen overnight. By investing in a long-term SEO strategy crafted by our expert digital marketers, your business' online presence becomes sustainable, so you'll see growth well into the future.

While both techniques can garner excellent results, the choice between SEO and PPC depends entirely on your goals and your budget. If you're looking for fast results with a shorter campaign, PPC is your best bet; but for long-term results, you should choose SEO. Get in touch with our expert digital marketers for a chat about what strategies are a good fit for your business.

Digital marketing is a great strategy for reaching clients in the B2B space. Our specialists can help you create a campaign to reach your target audience and make it easy for them to find information about your service or offerings. We do this by taking an omnichannel approach that's consistently fine-tuned as the market shifts.

Digital marketing is a powerful tool that allows small businesses to compete with larger companies by providing a platform to reach more people than ever before. In today's world, the more access you have to potential customers and clients, the better the chances are of making sales. Whether you're selling online or in-person, you'll want to make sure they know who you are and what you offer. Even with a limited budget, you can leverage cost-efficient digital marketing services to achieve your small business' goals.

In the world of digital marketing, lead generation is a key metric. It's a way to measure how many new people are signing up for your product or service.

Digital marketing can help you improve your lead generation by making it easier for potential customers to find you and sign up for your product or service. The more visitors you have on your website, the more likely it is that someone will sign up for what you have to offer. Digital marketing allows you to reach people in every corner of the world, so if someone is interested in what you have to offer, they'll be able to find out about it.

No two businesses are identical, and the same goes for digital marketing strategies. The type of industry you operate in, your budget, the channels used, and a host of other factors can influence how long it takes for you to see results with online digital marketing services.

If you're trying to grow your business, you're going to want to see concrete numbers that show you're heading in the right direction. The good news is that digital marketing can be measured quickly and effectively, so you can get a clear picture of where your business stands right now and what changes will help it grow.

Technology one is a digital marketing agency in Botswana that delivers results, not just empty promises, so you'll always be kept in the loop about how your campaign is performing.